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    World Wide Web Marketing
    Integrating the Web Into Your Market Strategy

    by Jim Sterne

    World Wide Web Marketing ~ CLICK HERE

    • Publisher: John Wiley & Sons
    • Format: paperback, 410 pages
    • Release date: June 21, 2001
    • Author: Jim Sterne
    • Genres: business
    • Language: english
    • ISBN: 9780471416210 (0471416215)

    About The Book

    Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today’s hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web’s impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:

    Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques

    EPUB ebook World Wide Web Marketing Jim Sterne read on Booktopia. FB2 book World Wide Web Marketing download for iOS. TXT World Wide Web Marketing on PocketBook on Amazon.

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